entrepreneurshipagency-growthclient-results
“For a long time I was afraid of numbers and I said to myself, well, we'll just do the work, we'll do the job and that's good enough. But as a marketing agency owner, what I realized is that just editing and producing podcasts is not enough — because the people that are hiring me are hiring me for a reason, and the reason is not to have a podcast. The reason is they want to drive leads for their business and they want to generate more income.”
This reframes the entire value proposition of agency work — clients aren't buying deliverables, they're buying outcomes — a mindset shift that challenges how most service businesses position themselves.
Mark Savant
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