corporate-strategyinnovationpublic-relations
“Hershey's suggested that their use of chocolate compound and peanut butter cream was not skimpflation, that it was innovation. This was about new shapes and sizes, new products and serving consumer preferences.”
This quote provides a critical counterpoint, presenting a major corporation's defense that ingredient changes are driven by innovation and consumer preference, rather than cost-cutting.
Sarah Gonzalez
21:23